Marketing Principles Essay Example for Free

Marketing Principles Essay It is very important that an organization considers its environment before beginning the marketing process A marketing environmental analysis helps a business understand external forces that can affect it. The environment, or external forces, are often factors that a business cannot control, yet it is important to be aware of environmental concerns when preparing a marketing plan or introducing a new product to the market. The most common method for preparing a marketing environmental analysis is to conduct a PESTLE analysis, which stands for; Political, Economic, Social, Technological, Legal and Environmental. This covers all areas affecting a business. Political The first element of a PEST analysis is a study of political factors. Political factors are factors connected with the government and its activities. Politics affect organisations because governments introduces rules and regulations that organisations and their customers have to abide by. Economic The second element of a PEST analysis involves a study of economic factors. All businesses are affected by national and global economic factors. National and global interest rate and fiscal policy will be set around economic conditions. The climate of the economy dictates how consumers, suppliers and other organisational stakeholders such as suppliers and creditors behave within society. Social The third aspect of PEST Social is about forces within society such as family, friends, colleagues, neighbours and the media. Social forces affect our attitudes, interests and opinions. These forces shape who we are as people, the way we behave and ultimately what we purchase. For example within the UK peoples attitudes are changing towards their diet and health. Technological The fourth element of PEST is technology, as you are probably aware technological advances have greatly changed the manner in which businesses operate. Organisations use technology in many ways, they have: -Technology infrastructure such as the internet and telephone

A Separate Peace :: essays papers

A Separate Peace2 Breaking The Mold In John Knowle’s, A Separate Peace, there is a transformation in all the key elements in the book, from the rivers to the tree to the seasons to the characters. The transformation is specifically seen in Leper, Gene, and Phineas. These three young men experience a change not just because of the transitions through adolescence. These changes also come about because of the war, the school, and an injury. Leper Lepellier is a very odd young man. He is quiet and is finds himself always taken by surprise. He really is not popular and that does not concern him in any way. Leper really has no true friends at the Devon school, but talks to Gene. He entertains himself by collecting snails, looking for beaver damns, and skiing. His personality does not allow him to depend on anyone for help. As time progresses and the other boys start the winter session he decides to enroll in the war. A couple of months later Gene receives a telegram from Leper saying he is in his â€Å"Christmas location† This is the first sign that Leper demonstrates that he needs people. He realizes the happiness, fear and anger have to be shared with others. Leper then tells Gene â€Å"I escaped† and he says he did it to please himself. He is starting to realize things that are going on in the world. He no longer lives in his bubble. Gene Forrester is a quiet, envious, introverted, and lonely young man. His insecurities are especially seen when Finny is around. There is a constant rivalry through Gene’s eyes between them. He always chooses to compete or argue with Phineas. The first example of his competitive personality is seen when Phineas asks him to jump out of the tree. Phineas says, â€Å"you were very good, once I shamed you into it. .. I am good for you that way. You have a tendency to back away from things otherwise.† and Gene states â€Å"you didn’t shame anybody into anything. I never backed away from anything in my life.† Gene would have never jumped off the tree if it were not for Finny. Gene depends on Finny as his security blanket. As time progresses the rivalry increases and the tension in Gene’s head is gets worse. When Gene can not take anymore of Finny and his abilities his jealousy takes control and he jounces the limb. A Separate Peace :: essays papers A Separate Peace2 Breaking The Mold In John Knowle’s, A Separate Peace, there is a transformation in all the key elements in the book, from the rivers to the tree to the seasons to the characters. The transformation is specifically seen in Leper, Gene, and Phineas. These three young men experience a change not just because of the transitions through adolescence. These changes also come about because of the war, the school, and an injury. Leper Lepellier is a very odd young man. He is quiet and is finds himself always taken by surprise. He really is not popular and that does not concern him in any way. Leper really has no true friends at the Devon school, but talks to Gene. He entertains himself by collecting snails, looking for beaver damns, and skiing. His personality does not allow him to depend on anyone for help. As time progresses and the other boys start the winter session he decides to enroll in the war. A couple of months later Gene receives a telegram from Leper saying he is in his â€Å"Christmas location† This is the first sign that Leper demonstrates that he needs people. He realizes the happiness, fear and anger have to be shared with others. Leper then tells Gene â€Å"I escaped† and he says he did it to please himself. He is starting to realize things that are going on in the world. He no longer lives in his bubble. Gene Forrester is a quiet, envious, introverted, and lonely young man. His insecurities are especially seen when Finny is around. There is a constant rivalry through Gene’s eyes between them. He always chooses to compete or argue with Phineas. The first example of his competitive personality is seen when Phineas asks him to jump out of the tree. Phineas says, â€Å"you were very good, once I shamed you into it. .. I am good for you that way. You have a tendency to back away from things otherwise.† and Gene states â€Å"you didn’t shame anybody into anything. I never backed away from anything in my life.† Gene would have never jumped off the tree if it were not for Finny. Gene depends on Finny as his security blanket. As time progresses the rivalry increases and the tension in Gene’s head is gets worse. When Gene can not take anymore of Finny and his abilities his jealousy takes control and he jounces the limb.

How a boy life affected when raised without a father Essay

Both Wes Moore’s grew up without their fathers in their lives. Wes Moore’s father was taken away from him at an early age due to illness. His father had acute epiglottitis. Until the death of Wes Moore he had a close relationship. While The Other Wes Moore’s father choice to be absent from his child’s life. In the book we read that he tried to see The Other Wes Moore one night, drunk and pound on his mother’s door demanding to see Wes, but after not given access inside he vanished from Wes’s life. Studies show that â€Å"children with fathers at home tend to do better in school, are less prone to depression and are more successful in relationships. Children from one-parent families achieve less and get into trouble more than children from two parent families.† Both children were forced to learn a lot at a young age and in a way became the men of their households, in their father’s absences. Although because of the difference in their losses of their father’s the affects differed. The death of a parent can really damage a child. At times it can change just about everything about the child its future, its personality, its beliefs, its fears, its cravings, and how the child perceives the world itself. Death can traumatize anyone, but it is even more traumatic for a 6 year old boy. In the case of the other Wes Moore that had the father that didn’t choice not to take part in his child’s life it differs in the affects. Another study showed that 1,197 fourth-grade students were observed researchers that concluded the children that grew up without t â€Å"greater levels of aggression in boys from mother-only households than from boys in mother-father households.† This brings me to the assumption that because of The Other Wes Moore choice to go down the wrong path due to the circumstances that had been placed in his life. He was only bound to go down the wrong path because he had never had a good father figure or father in his life, while Wes Moore on the other hand had that. Wes Moore only had his father in his life for a short time period but yet a still he had his father in life while The Other Wes Moore never did. â€Å"Statistics have been quoted that the percentage of father absence homes is  as high as 60%. However, these statistics do not reflect the number of fathers who are physically present in the homes but maybe emotionally, psychologically or spiritually absent.† Which show’s me that there are a lot of young men in the world being raised with a father, and I am certain all of them are not in prison either. Though the author in â€Å"The Other Wes Moore† believes that he is â€Å"lucky†, one would not refer to his accomplishments as luck. Both Wes Moore’s’ were given various chances, to go to school, continue on with their education, and get a job to support their families. Although their stories were very similar by not having their fathers in their lives, or good males figure to guide them and raise them to be â€Å"men† they choice different paths in life. I believe that life is all about the choices you make for yourself. Regardless of who is there to guide you. Yes, it may be harder to grow up fast and lead yourself down the right path. But all is possible; so luck really did not have much of a part to in the author’s life. Wes Moore (the author) choice to make chances in his life for the better, he wanted better for himself and fought for it; while The Other Wes Moore didn’t. In some situations you are given many chances, others you are only given one. I feel as if smart, thought out decisions are more beneficial for me than fast decision where I haven’t thought about the repercussions for my action. Therefore, I believe if I were in either of the Wes Moore’s places I would have looked at life and made the decision the author made rather than The Other Wes Moore. In life we are given more than just luck, but an opportunity, a chance to be better and do better each and every day. It is up to one to take those chances. In their situations, it was obvious that they were looking for more than just â€Å"luck† at the time, school was not at the top of their to do list, working day and night at a job getting paid minimum wage wasn’t either. What’s amazing about this story is their lives could have easily been the same, both successful men with stories to share with the world, together. Or both behind bars for the rest of their lives, perhaps even cell mates with it being ironic of them both having the same first and last name as well as them heading down the same path at such a young age. Simply knowing the right from the wrong, even when times are hard. To make the right decision and take the right opportunity. Works Cited â€Å"Statistics of a Fatherless America.† _dads4kids.com._ Photius Coutsoukis, Copyright  © 1995-2002. Web. Revised 20-Jul-02. . N. Vaden-Kierman, N. Ialongo, J. Pearson, and S. Kellam, â€Å"Household Family Structure and Children’s Aggressive Behavior: A Longitudinal Study of Urban Elementary School Children,† _Journal of Abnormal Child Psychology_ 23, no. 5 (1995). _One Parent Families and Their Children: The School’s Most Significant Minority,_ conducted by The Consortium for the Study of School Needs of Children from One Parent Families, co sponsored by the National Association of Elementary School Principals and the Institute for Development of Educational Activities, a division of the Charles F. Kettering Foundation, Arlington, VA., 1980

The And Philosophical Movement Of Voltaire s Candide

Spreading rapidly in the 17th century, the Age of Reason changed the way people understood and interpreted their thoughts. The Enlightenment advocated for truth, to free the human mind from superstition and religious authoritarianism. People began to reflect on themselves rather than relying on the church. Voltaire was a writer and philosopher, who played an important role by incorporating themes of The Enlightenment into one of his famous novels, â€Å"Candide† to spread ideas. Themes including religion, and optimism in â€Å"Candide† were used by Voltaire through his perspective to emphasize the Character s progress out of traditional values with reasoning and thinking. An intellectual and philosophical movement, known as the Age of Enlightenment began in Europe. The intellectual leaders of the movement included Voltaire, Rene Descartes, John Locke, Adam Smith, Immanuel Kant, etc†¦ As philosophers their goal was to encourage, introduce, and spread new ideas to th e people. During the Enlightenment, intellectual, and technical progress grew. On the other hand, philosophers saw the church as a traditional system that has controlled human thinkers and behaviors to a set of existing beliefs and morals created for them. Deism, was more favored and gained popularity during the Age of Enlightenment. It was â€Å"the belief that God created the universe but remains apart from it and permits his creation to administer itself through natural law† or also known as a â€Å"watchmaker†. Deism essentiallyShow MoreRelatedThe Age Of Enlightenment By Francois Marie Arouet1082 Words   |  5 PagesThe Age of Enlightenment was a time of philosophical movements and new ways of thinking that prevailed in Europe and spread all over the world in the 18th century. This era saw the rise of many writers and philosophers that are still recognized and praised today. 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